64 • A comprehensive pitch

63 • A talk from Polydor

Two representatives from Polydor records, came to give a talk, they showed our team how to create a pitch or as they say "treatments" this involves creating a general consensus that encompasses the main ideas contained in the video.

These are my Notes. 

62 • Test Shoot

We decided in order to correctly understand if the idea would portrey the undertones and visual information required to effectively create the film. We had to shoot a test film. Using stock elements from the internet and a practical shoot in the studio. We managed to stitch together a comprehensive film that conveyed effectively the ideologies we wanted to show in our music video.  

61 • Lukes Feedback

After receiving Luke's feedback for our pitch, it was clear to see that the main issue we may have while executing this project was the several logistical elements contained in our video. One of these being the possibility of getting a Jelly Fish tank.

In order to comprehensively pursue this idea, It is a necessary convention to understand the burdens of the elements that are contained within the video. With the practical elements of the Jelly Fish and the Neon-Paints. One of the issues that Luke had was the feasibility of representing the Neon-Paint through film. From experience in the past getting this visual stimulation depicted correctly on film may be an issue.

Another issue Luke had, was regarding the possibility of securing the time of our subject. The girl in our video is one of the underpinning elements of the whole project. Without the correct girl the video could be ruined. We had to fix the logistical issues surrounding the possibility of getting our ideal girl into film the video. 

We also found that ensuring our subject can perform the correct synchronised movements was an imperative aspect of our video. Without the correct underlying movements providing the secondary visual influence of our film.

60 • Shopping for Jelly tanks

One of the key problems we faced was the rental of the Jelly Fish tank, we found this to be very problematic, seeing as it is a very niche area of the market we looked at several companies across the UK to see wether they would allow us to rent their Jelly tanks.

59 • Development of Break it backwards

With our idea Break it Backwards, we realised early on during the initial analysis of the film, that the key elements that ensured the key connotations of the video seemed to be the 'Dancers' and the 'Locations'. We had to research dancers in order to portray the urban street commercial dance correctly.

We decided that the visual aesthetic of the 'Dancers' provided amazing movements and can be edited in a way to create a general sense of momentum and vibe, that syncs perfectly with the chosen music...

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58 • Development of Medusa

With our idea Medusa, we realised early on during the initial analysis of the film, that the key elements that ensured the key connotations of the video seemed to be the 'Jelly Fish' and the 'Girl'. We had to research Jelly tanks in order to portray the Jelly Fish correctly. 

We decided that the visual aesthetic of the 'Jelly Fish' provided amazing movements and can be edited in a way to create a general sense of momentum and vibe, that syncs perfectly with the chosen music...