With our idea Break it Backwards, we realised early on during the initial analysis of the film, that the key elements that ensured the key connotations of the video seemed to be the 'Dancers' and the 'Locations'. We had to research dancers in order to portray the urban street commercial dance correctly.
We decided that the visual aesthetic of the 'Dancers' provided amazing movements and can be edited in a way to create a general sense of momentum and vibe, that syncs perfectly with the chosen music...
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